American rapper and fashion designer, Kanye Omari West, popularly known as Kanye West or Ye, has lost $2 billion in 24 hours after several brands cut ties with him over anti-Semitic comments.
This is coming less than 48 hours after an American business magazine, Forbes, announced that Kanye no longer has a place on its billionaires’ list now that his lucrative deal with Adidas is over.
The brands that have cut ties with Kanye so far include Balenciaga, MRC (the entertainment studio shelved an already finished Ye documentary), his talent agency CAA, Adidas, Jaylen Brown and Aaron Donald, Foot Locker, The RealReal, T.J. Maxx, Madame Tussauds.
Reacting to the loss, the rapper, in a post on Instagram, explained that the people are who he is, not the money.
He wrote, ”I lost 2 billion dollars in one day, and I’m still alive. This is love speech, I still loves you; the money is not who I am, the people is who I am.”
Also, his school, Donda Academy, was affected as they were dropped from a high school tournament because of Kanye’s utterances.